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Mass Customization: The New Frontier in Business Competition

Mass Customization: The New Frontier in Business Competition

Author:
Series: Joe Pine
Tags: Business, Guests, Non-Fiction
ASIN: 0875843727
Joe Pine's first book and a showcase of his ability to see what is going on in front of us - not the future - but what is going on right now - and identify trends that only grow in prominence as the rest of us catch up.
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About the Book
The mass production ot standardized goods was the source of America’s economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation’s declining competitiveness. In the turbulent business environment that characterizes many industries, it no longer works. As Joseph Pine shows in this work, innovative companies are embracing a new paradigm of management – mass customization – that allows them to create greater variety and customization in their products and services at competitive prices, or better.
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