Joe is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.
Joe specializes in helping people see the world of business differently. He did that first with the award-winning book Mass Customization: The Financial Times chose it as one the seven best business books of 1993.
Joe did it again with the best-selling book The Experience Economy:, co-written with his Strategic Horizons’ partner Jim Gilmore. Published in fifteen languages it has been named one of the 100 best business books of all time by 800-CEO-Read
He helped executives see the world differently a third time with Authenticity: What Consumers Really Want. Amazon.com named it one of the top ten business books of 2007 while a cover story in TIME magazine cited it as one of “10 ideas that are changing the world”.
And now Joe is at it again. In August 2011 he published, with Kim C. Korn as coauthor, Infinite Possibility: Creating Customer Value on the Digital Frontier, on how to use digital technology to create experiences that fuse the real and the virtual.
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