Clarity: Business Wisdom to Work Less and Achieve More
FIND YOUR CLARITY AND SUCCESS WILL FIND YOU!
Clarity can mean different things to different people. For some, it arrives in the form of an answer or a direction. For others, it’s understanding the context of a complex situation. For most, however, clarity evokes a calm and focused state of mind with lower stress and diminished anxiety over what to do next.
As satisfying as it is to help people find clarity with their business problems, it’s far more rewarding to teach someone how to find their own clarity. That’s the purpose of this book – to describe how people can find the clarity to help manage, grow, and lead their businesses to greater success.
Any executive, leader, or owner can benefit from greater clarity regarding their business. Let Clarity show you how you can:
- Learn to quickly sift through distractions and address the real issues.
- Identify the core problems affecting your business and impeding your success.
- Develop the curiosity to destroy assumptions and find solutions.
- Enhance your awareness of the emotions and context that lead us astray.
- Improve your success with better sequencing, timing, and patience.
- Create Conscious Competence around the most impactful parts of your business.
- Develop your own Business Wisdom® to see the world clearly!
GROW WISER, WORK LESS, AND WIN BIG IN BUSINESS!
More info →Mastering the Basics: Simple Lessons for Achieving Success in Business
Do you ever feel pressured to learn the latest strategies just to stay ahead of your peers? Are there times when you feel intimidated by colleagues with fancy titles or advanced degrees who don’t shy away from sharing their opinions? We can all fall into the trap of getting caught up in a competitive and stressful work environment and the result can negatively impact our confidence and ability to maximize our potential. Based on business lessons and techniques that Dean Karrel learned throughout his career this book reveals that common sense, integrity, character, and the importance of self-confidence are the critical cornerstones of being successful and fulfilled in business. Being yourself, working to the best of your ability, and mastering the basics is what can set you apart from the rest! Just a few of the nearly two hundred topics covered include:
- Learning social and soft skills
- The value of emotional intelligence
- The importance of planning and preparation
- Working for a micromanager
- Keeping things simple and avoiding distractions
- Vulnerability is a positive quality
- Prioritizing and focusing on what really matters
- Why you shouldn’t be afraid you don’t know something
Inside the Liberal Arts: Critical Thinking and Citizenship
Inside the Liberal Arts accomplishes two ambitious goals at once, and shows why they are inseparable: It explains the nature and purpose of liberal learning – to produce critical thinkers and well-rounded democratic citizens – and offers a probing, accessible guided tour of critical thinking, emphasizing the analytic skills that form the intellectual core of all higher education. Becoming better critical thinkers doesn’t mean we have to become philosophers. As users of language, Scheuer explains, we’re already philosophers. Advanced critical thinking simply makes us better philosophers – and better learners and citizens. In lucid and often witty prose, Scheuer guides us through the moral and conceptual heart of the liberal education ideal. In an era when colleges and universities are struggling to convey the value of that ideal to students and parents, Inside the Liberal Arts will be a lasting aid to intellectual excellence, and a benchmark for understanding what it means to be an educated citizen.
More info →Flying in the Face of Fear: A Fighter Pilot’s Lessons on Leading with Courage
Proven principles of leadership from a veteran fighter pilot and military leader
In Flying in the Face of Fear: A Fighter Pilot's Lessons on Leading with Courage, former fighter pilot and retired Air Force Colonel Kim "KC" Campbell delivers an inspiring and practical discussion of leadership and decision-making. In the book, you'll follow the author's journey through the principles that got her through her 24-year career in the high-stakes and high-risk world of aerial combat.
You'll discover lessons and stories that will serve as a resource for you as you lead your employees, students, and others through the challenges of life and work, learning to create a positive impact and make a big difference in the lives of the people who follow you. You'll also find:
- Specific strategies and techniques for leading in situations of extreme stress and risk
- Methods for female leaders to overcome the challenges of working in male-dominated environments
- Ways to act in critical moments by recognizing that being brave and afraid at the same time is both normal and necessary
An essential leadership blueprint for business and military professionals seeking to improve their ability to inspire others to greater achievements, Flying in the Face of Fear will also earn a place in the libraries of young and mid-career professionals looking for mentorship and sound, proven advice.
The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder
Today we are facing the “The Great Resignation.” People are resigning from the workforce or, possibly worse, resigning themselves to an unsatisfying status quo and being disengaged at work. They’ve quit…but stayed. Neither outcome is “great.”
Mark A. Mears prefers to redefine this era as “The Great Repurposing”—an opportunity to focus on what (and who) really matters most to create deeper meaning in our life and work. He shows us that WHO we "serve" is even more important than our WHY—in fact, it can lead us to our WHY and subsequently our HOW and WHAT. The emphasis Mears places on "serve" is on purpose; especially given the fact that team members don't leave bad companies, they leave bad leaders. And Mark believes the very best kind of leaders are servant leaders—those who help us grow into our God-given purpose.
In The Purposeful Growth Revolution, Mears shares a wealth of personal experiences as a C-Suite executive, relevant examples of best practices, and insights from both research and subject matter experts to unveil his revolutionary 4 LEAF GROWTH model based upon “The Higher Power of 4s” (Think 4-circle Venn diagram) where a leaf serves as both a metaphor for growth as well as an acronym which stands for Leadership, Engagement, Accountability, and Fulfillment.
In this book, you will learn to apply 4 holistic and revolutionary processes found in nature to help individuals, teams, and organizations find purpose, fulfill their true growth potential, and leave a living legacy—what Mears calls paying it backward. All designed to fulfill Purposeful Growth, Purposeful Self, Purposeful Work, and a Purposeful Life.
The world of work is changing—on purpose.Are you ready to grow into yours?
The Purposeful Growth Revolution is on!
Mark A. Mears is an author, keynote speaker, consultant, and visionary business leader with a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory.
Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world.
To take a free Purposeful Growth Self-Assessment and find out how to grow with Mark, please visit his website at www.MarkAMears.com
More info →Rebel Success for Leaders: Lead, Grow and Sell Fearlessly
Imagine you're winning in the market, your vibrant team is excited and motivated to bring you their unique ideas, and you're attracting and keeping the best people.
In this book, you'll discover how to:
- Create an unstoppable innovation system
- Build agile and transparent teams
- Increase retention and engagement
- Increase your team's influence and confidence with sales
- Create solutions-oriented teams who get results fast
- Develop differentiated products and services
- Harness the power of the unconventional to achieve exceptional results. A powerful book that gives you the keys to unlock the Inner Rebel. Bring out the genius solutions in your team, your organization, and even yourself.
The tools will fast-track your teams to transparent and agile performance as they excel at creating those new and differentiated ideas. Overcome the common challenges with innovation and create a blueprint to market that works for your company.
You'll find the secrets to be a magnet for truly extraordinary people and how to retain the best and brightest. Connecting the company mission to the passions of your people will bring out an unstoppable sense of value in each person.
Align culture, activate creativity, and cultivate genius. Business owners and leaders can use Rebel Success for Leaders as a guide to exceptional results. Your team will fearlessly lead you to success!
More info →Smart Growth: How to Grow Your People to Grow Your Company
Creating a culture of learning and growth.
Growth is the goal. Helping people develop their potential—enabling them to articulate and become the self they want to be, are capable of being, and that best serves them and others in the short and long term—is what we as individuals and leaders strive toward.
But how do we grow? It turns out it happens in a predictable way, which means we can understand where we are in our growth and chart a way forward. In this compact, complete guide, Whitney Johnson dives more deeply than ever into the S Curve of Learning so that you can envision how growth happens and direct yourself and others in your organization to create a culture that fosters it.
The growth and learning journey comes in three phases: the Launch Point, the Sweet Spot, and Mastery. Compelling examples of successful people will show you when and why growth is slow, how to keep going, what to do when growth and learning are almost too fast to keep up with, and how to leap from one growth journey to another.
As individuals grow, so do organizations and societies. Growth is learning put into action—action that betters the world as we better ourselves and our small niches, both personal and professional, within it. Growth occurs when learning is internalized—when we try something new and invest the effort to move it from being something we do to something we are.
More info →Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way
In little more than twenty-five years, Richard Branson spawned nearly a hundred successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), and others ranging from financial services to bridal wear, Branson has a track record second to none. Many of his companies were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Family, friends, fun, and adventure are equally important as business in his life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories, including:
- Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
- Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
- Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
- Swimming two miles to safety during a violent storm off the coast of Mexico
- Staging a rescue flight into Baghdad before the start of the Gulf War
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
More info →Disruption Proof: Empower People. Create Value. Drive Change
CEO and founder of Moves the Needle and New York Times bestselling author of The Lean Entrepreneur Brant Cooper teaches leaders how to ensure their organizations are resilient, agile, and dynamic enough to endure long-term, weathering the storms of disruption and uncertainty.
More info →Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws
In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.
More info →Detonate: Why – And How – Corporations Must Blow Up Best Practices (and bring a beginner’s mind) To Survive
Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices," and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty.
More info →Better Business: How the B Corp Movement Is Remaking Capitalism
Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.
More info →The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most. A must-read for today’s executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.
The Wonder Switch: The Difference Between Limiting Your Life and Living Your Dream
We are all born with the wonder switch in the "on" position, but somewhere along the way, our wonder is crushed. And that's when we begin to live out of a self-limiting mindset that shuts down our sense of possibility and purpose.
More info →The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
For fans of Good to Great and The First 90 Days, The Four Disciplines of Executionis the foundational text for creating lasting organizational change. A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The Four Disciplines of Execution will radically change your business.
More info →The Creative Mindset: Mastering the Six Skills That Empower Innovation
The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.
More info →The Innovation Code: The Creative Power of Constructive Conflict
Using vivid examples, The Innovation Code offers four steps to normalize conflict and channel it to develop something completely new. By following these simple steps, you will get breakthrough innovations that are both good for you and your customers. This is a rigorous but highly accessible guide for achieving breakthrough solutions by utilizing the full—and seemingly contradictory—spectrum of innovative thinking.
More info →Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement
We live in a society where kids and parents are obsessed with early achievement, from getting perfect scores on SATs to getting into Ivy League colleges to landing an amazing job at Google or Facebook—or even better, creating a start-up with the potential to be the next Google or Facebook or Uber. We see software coders become millionaires or billionaires before age thirty and feel we are failing if we are not one of them.
More info →Astroball: The New Way to Win It All
Astroball is the inside story of how a gang of outsiders went beyond the stats to find a new way to win—and not just in baseball. When new Astros general manager Jeff Luhnow and his top analyst, the former rocket scientist Sig Mejdal, arrived in Houston in 2011, they had already spent more than half a decade trying to understand how human instinct and expertise could be blended with hard numbers such as on-base percentage and strikeout rate to guide their decision-making.
More info →Epiphany Z: Eight Radical Visions For Transforming Your Future
Distilling decades of research, experience, and proven success in correctly identifying and accurately extrapolating today’s trends and innovations into tomorrow’s realities, Thomas Frey gives you an advance ticket to the most explosive period of change in all of human history.
More info →Labor 2030: The Collision of Demographics, Automation and Inequality
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. Our analysis shows that the collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years (see Figure 1). The aim of this report by Bain's Macro Trends Group is to detail how the impact of aging populations, the adoption of new automation technologies and rising inequality will likely combine to give rise to new business risks and opportunities. These gathering forces already pose challenges for businesses and investors. In the next decade, they will combine to create an economic climate of increasing extremes but may also trigger a decade-plus investment boom.
More info →Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone
The New York Times bestseller Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing. It’s about how people, organizations, and societies can and must transform and “hit refresh” in their persistent quest for new energy, new ideas, and continued relevance and renewal.
More info →Steve Jobs
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
More info →People Before Things: Change Isn’t an End-User Problem
People Before Things offers a journal of stories and personal experiences that humanize the impact of organizational change and innovation. It also challenges that leaders control seven conditions that most influence success, and provides a practical guide to enabling and activating those conditions. While People Before Things isn’t a one-size-fits-all approach, it offers specific and concrete advice that readers can instantly apply in their everyday work--advice that will simultaneously impact the success of change and innovation and team member engagement.
More info →How the Best Did It: Leadership Lessons From Our Top Presidents
“A discerning examination of what all of us can learn from some of our most effective leaders who have held—and wielded—ultimate power at the highest level.” —Jon Meacham
David O. Stewart (author of George Washington: The Political Rise of America’s Founding Father) on the George Washington chapter:
“In How the Best Did It, Talmage Boston demonstrates rare gifts in sifting gold nuggets from the endless gravel beds of known facts about eight leading presidents, then delivering them concisely and persuasively. In his insightful study of George Washington, he finds the core of America’s first great leader without exaggerating his talents, and makes him someone from whom we can learn and cherish.”
Annette Gordon-Reed (Pulitzer-winning historian and coauthor of Most Blessed of the Patriarchs: Thomas Jefferson and the Empire of the Imagination) on the Thomas Jefferson chapter:
“Thomas Jefferson was one the most effective American leaders of his time, creating a political party that dominated American politics for more than a quarter of a century. With great insight and clear writing, Talmage Boston brings Jefferson to life as the talented leader who shaped the course of early American society.”
Ronald C. White Jr. (author of A. Lincoln and three other notable books on Lincoln) on the Abraham Lincoln chapter:
“Talmage Boston offers a wise and wide-ranging understanding of Lincoln’s leadership qualities. What makes Boston’s chapter distinct is the personal questions that challenge the reader to apply Lincoln’s values to their lives today.”
Powerful Phrases for Dealing with Workplace Conflict: What to Say Next to De-stress the Workday, Build Collaboration, and Calm Difficult Customers
In many workplaces today, workplace conflict is an escalating issue. The shift to remote work and hybrid teams has left many people longing for deeper human connection. On top of this, add a younger generation clamoring for more feedback and impatient for change, steady advances in technology that can feel threatening to job security, or people reexamining priorities and quietly quitting. Take the increase in anxiety, stress, and depression, mix in the loss of human relationships, and you get less tolerance and understanding leading, ultimately, to more unresolved workplace conflict.
Powerful Phrases for Dealing with Workplace Conflict is an essential resource for all employees (and their managers) who are looking for help on how to navigate frequent workplace conflicts, including with their boss and other difficult people, so they can rebuild trust, collaboration, and ultimately enjoy more influence at work.
Leadership and workplace culture experts Karin Hurt and David Dye share practical and easy-to-follow tactics such as:
- Over 300 actual phrases you can use to deescalate common workplace conflict situations, build trust, and make better decisions.
- Clear examples and explanations of how phrasing will improve interactions.
- Critical communication tools to ensure workplace issues are addressed before they fester and become more difficult to manage.
- Findings, real-world cases, and inspiring stories from the World Workplace Conflict and Collaboration Survey of 5000+ people in more than 45 countries conducted by the authors.
Becoming a Self-Reliant Leader: How Grit and Disciplined Duty Forge Indomitable Teams
Becoming a Self-Reliant Leader was crafted from author Jan Rutherford’s Crucible® Expedition wilderness experiences. This insightful, practical guide explores each step of the Crucible journey and how its lessons can be applied to today’s leadership challenges.
The lessons are based around the three pillars of Self-Reliant Leadership®—leading yourself, leading others, and leading an organization—and include how to:
- Develop courage, curiosity, and grit to confront challenges and lead your team effectively
- Select the right people for your team—people who are selfless, adventurous, and heroic
- Create the right direction, pace, and tone to sustain a culture of disciplined duty
- Design and maintain a positive and energized work environment
- Build mutual, genuine trust among team members and fellow leaders where true commitment versus mere compliance prevails
This compilation of lessons and stories from past expeditions offers business leaders more than just an exciting read—it’s a proven recipe to creating and sustaining high-performing teams.
The Culture Climb: How to Build a Work Culture that Maximizes Your Impact
Culture is a mountain effective leaders must climb, and this definitive guide will take leaders to the top.
For over a decade, Jaime Taets, chief vision officer and founder of Keystone Group International, has been the go-to consultant for executive teams hoping to untangle their issues and improve their businesses—profits, strategies, and services—along the way. And throughout that time, Jaime has learned that most business problems are actually people problems. To get at the root cause, leaders must go deeper than the business layer with questions that are rooted in culture and people.
Jaime developed “The Impact Model” for this reason; to help you as a leader understand all the factors woven together that create a strong culture.
The Culture Climb will help leaders
• understand and examine their work culture in a simple yet comprehensive way,
• discover how to use culture to grow a healthy and sustainable business, and
• push past all the theories about culture to help leaders make real change.
If you want to get your business unstuck—if you want to take it to the next level—you are going to have to address culture. The Culture Climb can show you how.
More info →Meaning Indicator: Finding Significance through Challenge, Work, and Love
'Michelle's approach to finding purpose and meaning is different; it's grounded and practical. There isn't a better or more important business read out there today.' Carlos Valdes-Dapena, author and former Director and Sr Consultant, Change and Collaboration, Mars, Inc.
Meaning Indicator establishes why we need a new way of thinking about meaning and why we need it now. By introducing four dimensions of meaning - Comprehension, Purpose, Significance, and Belonging - this book will help its readers explore how to experience meaning through Challenge, Work, and Love, with practical exercises and stories. Readers, as well as executive and life coaches, coach practitioners and leadership consultants, conscious business practitioners and their clients, will be able to impact future generations by implementing this method not only to heal themselves but also to inspire individuals to pursue greater significance and belonging in life and work. It is the author's hope that the reader will develop new ways of thinking, raise social awareness and create a more sustainable future for all.
More info →AI Mindshift: Unleash the Power, Avoid the Pitfalls
In today’s rapidly evolving digital landscape, artificial intelligence (AI) is no longer a futuristic concept – it’s a game-changing reality that is disrupting industries and redefining the rules of success. As a business owner or executive, embracing an “AI Mindshift” is crucial for staying ahead of the curve and harnessing the full potential of this transformative technology.
“AI Mindshift” is your indispensable guide to navigating the AI revolution with confidence and precision. Within its pages, you’ll discover:
- A comprehensive demystification of AI, empowering you to speak the language fluently and understand its practical applications across various industries.
- Proven strategies for assessing your organization’s AI readiness, identifying high-impact opportunities, and aligning AI initiatives with your overall business strategy.
- Invaluable insights into mitigating AI risks, including data privacy and security concerns, regulatory compliance challenges, and ethical considerations such as algorithmic bias.
- Best practices for responsible and ethical AI adoption, ensuring transparency, accountability, and fairness in your AI systems.
- A roadmap for cultivating an AI-ready culture within your organization, fostering cross-functional collaboration, continuous learning, and a mindset of innovation.
With “AI Mindshift” as your guide, you’ll be equipped with the knowledge, strategies, and tools to make informed, data-driven decisions about AI adoption, driving intelligent growth, and future-proofing your business in the AI-driven economy.
More info →Emotional Intelligence (A LEADx Guide): 52 Strategies to Build Strong Relationships, Increase Resilience, and Achieve Your Goals
Imagine if you could unlock the power of emotional intelligence in a matter of weeks.
The secret to success isn’t IQ, a fancy degree, or even hard work. While those things might land you your first job and even your first promotion, it’s your ability to connect, persuade, and lead that will skyrocket your career.
Research is undeniable–emotional intelligence is the number one factor in work performance.
In the coming age of AI, automation, and robots, your ability to connect on a human level is your ultimate advantage.
This book will teach you how to:
- Discover your strengths and weaknesses with greater self-awareness
- Stay calm under pressure by monitoring and managing moods and emotions
- Influence and persuade with your understanding of others
- Build strong relationships through empathy
- Resolve conflict easily with collaboration and negotiation strategies
- Improve decision-making by uncovering biases
- Be a strong leader who motivates others and fosters teamwork
The Power of Instinct: The New Rules of Persuasion in Business and Life
People don't make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.
Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world's most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn:
- What kind of messages create the greatest amount of positive associations;
- Why finding new customers accelerates growth and relying on existing ones is a trap;
- Why emotional stories are not enough to drive trial and long-term brand loyalty.
Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you're selling the first choice for any audience.
More info →
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