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The Leadership Podcast

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Better Business: How the B Corp Movement Is Remaking Capitalism

February 6, 2021

Better Business: How the B Corp Movement Is Remaking Capitalism

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

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About the Book

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future—”a valuable guide to an important force” (Financial Times)

“An important blueprint for how businesses can and should be both successful and a force for good.”—Rose Marcario, President and CEO, Patagonia

“Better Business is the book to read if you want to put values and purpose at the center of your company. It’s an inspiring book with great insights to share.”—Jerry Greenfield, co-founder, Ben & Jerry’s

Longlisted for the 2020 Porchlight Business Book Awards

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

Details
Author:BBB Guests - Main
Series:Christopher Marquis
Tags:Business, Environmental, Guests, Influence, Innovation, Leadership, Non-Fiction
ASIN:030024715X
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Other Books on the Show in "Christopher Marquis"
The Responsible Company: What We've Learned From Patagonia's First 40 Years
Let My People Go Surfing: The Education of a Reluctant Businessman
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Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
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