In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.

Tuff and Goldbach offer up a compelling argument for the proposition that taking a “wait and see” approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.

In this book you’ll discover:

• An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty
• How to recognize the ‘phase change’ that occurs when an uncertainty resolves from being a question of “if” to being a matter of “when”
• Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire
• How true “provocateurs” shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action

Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds―which is to say, almost everywhere ―Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.