Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical
This book isn't about changing people's minds or simply convincing them what you want them to do is right. It's much more than that; it's about changing people's behavior.
Would understanding how people typically think and behave beforeyou engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Brian Ahearn's new book, Influence PEOPLE, explores the science behind the influence process--what drives people to take the actions you want them to take, without manipulation or trickery.