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The Leadership Podcast

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Influence: The Psychology of Persuasion

February 21, 2017

Influence: The Psychology of Persuasion

Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

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About the Book
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Author: CCC Show Mentions Prominent
Series: Brian Ahearn
Tags: Business, Guests, Jim's Favorites, Non-Fiction, Recommended Books, Sales, Science
ASIN: 0688128165
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Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
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