A revised and updated guide to bridging relationshipcreationwith relationship capitalization

Relationship Economics isn’t about taking advantage offriends or coworkers to get ahead. It’s about prioritizing andmaximizing a unique return on strategic relationships to fuelunprecedented growth. Based on the author’s global speaking andconsulting engagements, Relationship Economics reveals thatsuccess comes from investing in people for extraordinary returns.This revised and updated version explains the three major types ofrelationships—personal, functional, and strategic—andhow to focus each to fuel enterprise growth. It introduces newconcepts in relationship management, including the exchange ofRelationship Currency, the accumulation of Reputation Capital, andthe building of Professional Net Worth. These are the fundamentalmeasures of business relationship, and once you understand them,you’ll be able to turn your contacts into better executions,performance, and results.

“David Nour is the definitive expert on strategic relationships.He has captured practical, pragmatic, and timely insights inRelationship Economics and has been a valuable resource tomy sales transformation efforts.”
—RANDY SEIDL, Senior VP, Enterprise Servers, Storageand Networking, Americas, HP

“Although many understand the importance of relationships, thequantifiable and strategic values of relationships are oftenunderemphasized. David Nour has done just that in¿RelationshipEconomics.”
—CRAIG LEMASTERS, President and CEO, AssurantSolutions

“If a man is judged by the company he keeps, David Nour’sRelationship Economics provides a systematic approach tobuilding value in that judgment. The concepts reach well beyondnetworking to building lasting and productive relationships.”
—DENNIS SADLOWSKI, former president and CEO, SiemensEnergy & Automation, Inc.