Leslie Zane, Founder and CEO of Triggers® Brand Consulting, and author of “The Power of Instinct: The New Rules of Persuasion in Business and Life.” Leslie explains that our instinctive, unconscious mind makes up about 95% of our daily choices, and marketers who focus on this instead of logical appeals see the strongest brand results….
The Leadership Podcast
We Study Leaders
Recent Posts
- TLP440: The New Rules of Persuasion in Business and Life with Leslie Zane
- TLP439: Narrow Your Focus with Tony Martignetti
- TLP438: A missed opportunity isn’t measured on the balance sheet with Myles Corson
- TLP437: “Quiet isn’t a technique. It’s an appointment” -Joseph McCormack
- TLP436: 13 Strategies to Improve Self-awareness with Kevin Kruse
Tags
assumptions athletics authenticity business change coaching communication corporate crucible culture Curiosity education entrepreneur entrepreneurial financial healthcare hiring history humor influence innovation interview Jim & Jan leader leadership military neuroscience Patagonia philosophy practitioner productivity relationships resilience sales science speaker sports stories team development teamwork thought leader time trust values veterans
Recent Comments