Leslie Zane, Founder and CEO of Triggers® Brand Consulting, and author of “The Power of Instinct: The New Rules of Persuasion in Business and Life.” Leslie explains that our instinctive, unconscious mind makes up about 95% of our daily choices, and marketers who focus on this instead of logical appeals see the strongest brand results….
TLP292: Our Brains Are Wired To Think In Pictures
As the CEO of Image Think, Nora Herting helps expand the definition of creativity in the business world. As the author of the best-selling book, “Draw Your Big Idea,” Nora has inspired thousands to think visually to access their own creativity. Nora breaks down the myth that drawing is only for the creatives, and showcases…
TLP207: Finding Common Ground
Brian Ahearn specializes in applying the science of influence and persuasion in everyday situations, and authored the LinkedIn course Persuasive Selling and has been cited in The small BIG, Yes! 50 Scientifically Proven Ways to Be Persuasive, and Introducing Persuasion: A Practical Guide. Brian believes the ability to connect with someone is everywhere, it just…
TLP158: Prioritize the Truth – Dr. Robert Cialdini
Dr. Robert Cialdini, author of the New York Times Bestseller, Influence and Pre-Suasion: A Revolutionary Way to Influence and Persuade, talks the science of influence. Dr. Cialdini, or the “Godfather of Influence, has earned an international reputation as an expert in the field of persuasion, compliance, and negotiation. He discusses how small changes can yield…
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