Siri Chilazi is a senior researcher at the Women in Public Policy Program at Harvard Kennedy School, and co-author of “Make Work Fair: Data-Driven Design for Real Results.” She helps organizations bridge the gap between research and practice using evidence-based approaches to workplace fairness. In this episode, Siri explains why workplace fairness requires redesigning systems…
TLP440: The New Rules of Persuasion in Business and Life with Leslie Zane
Leslie Zane, Founder and CEO of Triggers® Brand Consulting, and author of “The Power of Instinct: The New Rules of Persuasion in Business and Life.” Leslie explains that our instinctive, unconscious mind makes up about 95% of our daily choices, and marketers who focus on this instead of logical appeals see the strongest brand results….
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