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The Leadership Podcast

The Leadership Podcast

We Study Leaders

June 2, 2021

TLP257: The CEO Test

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Adam Bryant is the Managing Director of Merryck & Co., a senior leadership development and executive mentoring firm. Prior to joining Merryck, Adam worked for 30 years as a journalist, including 18 years as a reporter, editor, and columnist at The New York Times. Adam cites the most common pitfall leaders face. “In terms of leader challenges, the biggest one is the gap between how clear something is in their own head versus how clear it is to everybody else.”

Key Takeaways

[5:25] Adam shares what inspired him to write his book, The CEO Test.

[7:10] This book is not just for CEOs! This is a book for leaders.

[9:10] The simplest questions are often the hardest to answer.

[10:15] A lot of leaders think they understand strategy, but actually, we each define strategy completely differently and it’s not so clear what it really means.

[11:35] A leader’s job is often to just explain to people where they’re headed. Almost like answering questions the way little children have in the backseat of a long car ride.

[12:15] Your strategy might seem clear to you, but to your team, it’s not. It’s important to constantly check in and double-check that everyone understands where we’re headed.

[13:15] We love simple answers to complex problems, but that rarely works the way we need it to.

[15:00] New leaders are confused. They don’t know how to be.

[17:15] Leadership looks so simple on paper, but the moment you’re in the field and practicing it on real people, the results really do vary.

[19:40] Leadership has gotten harder. Adam explains why.

[24:15] Adam recommends some of the best ways leaders should be thinking about strategy.

[25:15] Here’s a quick one-page exercise you can do to really narrow your focus and get everyone centered on strategy.

[27:35] We’re losing the beauty of writing. Everything seems to be so quick and bullet-pointed.

[32:00] In Adam’s experience, a lot of leadership teams are simply too close to their business and are not able to see their own downfalls because they view themselves as the “expert.”

[35:45] Leaders really need to take some priority and time off just to think about the big picture. They need to step away from being in the business.

[38:25] Adam wonders why CEO tenures are so short.

[41:35] Leaders are often good at solving problems, but it doesn’t appear that many are rewarded for preventing problems from occurring in the first place.

[43:35] Adam talks about “the art of the good dumb question.”

[46:35] Listener challenge: Who is the best listener you know? Listening well is a lost art and a very underrated leadership skill.


The Leadership Podcast is sponsored by W.S. Darley & Company.  

Founded in 1908, Darley remains a family owned and operated business, providing the highest quality equipment solutions to our country’s warfighters and firefighters.  

Learn more at darley.com and darleydefense.com


Quotable Quotes

“There are challenges that all leaders face that are similar regardless of their rank.” Share on X “We tend to focus on really simple questions, but what I’ve come to understand about business and leadership, the simplest questions are the hardest.” Share on X “In terms of the challenges people have, the biggest one for leaders is very often there is a gap between how clear something is in their own head vs. how clear it is to everybody else.” Share on X “Leadership is so dynamic and this is part of the trap of leadership. In these theoretical frameworks, it makes a lot of sense, but 30 seconds later you encounter human beings.” Share on X

Resources Mentioned

  • Sponsored by: Pass-life.com. Coupon Code: Duty.
  • Connect with Adam & his new book, The CEO Test: Master the Challenges that Make or Break All Leaders Adambryantbooks.com & Adam on LinkedIn
  • TV show: Ted Lasso
  • Dinesh Paliwal
Adam Bryant

These are the books mentioned in our discussion with Adam.

The CEO Test: Master the Challenges That Make or Break All Leaders

Buy This Book Online
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The CEO Test: Master the Challenges That Make or Break All Leaders
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The CEO Test: Master the Challenges That Make or Break All Leaders

Filed Under: Podcast Tagged With: business, ceo, consulting, leadership, mentoring, mistakes

TLP256: Don’t Wait
TLP258: Why Touchy-Feely Connects People

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