Lida Citroën, international reputation management and branding specialist, and CEO of LIDA360, shares her expertise on repairing reputations, and what to include and exclude from your personal brand. Your personal brand is the public extension of you. It represents the expectation of the experience people will get from you. She talks about the importance of protecting your reputation before you need to repair it.
The key question for personal branding is how do you want to live this life, what type of person do you want people to believe you are? What do you want to solve? Do you want to solve issues, do you want to solve things for your family? What problem or issue or concern are you passionate about solving?
[9:12] In some cases, people don’t need a new image, but they want awareness of how they got to their image, and how they can maintain it.
[10:53] Personal branding is very simple, but not easy. Simple things matter — your LinkedIn profile, how you dress for meetings, and your body language and eye contact.
[14:00] Reputation repair is a complex process. How much of the damage is emotional, and how much is financial and professional? In ten years will it have any effect on your business? Does it affect your core audience, or an external audience? Different circumstances require different approaches. You have to accept accountability.
[19:20] Posting affects your reputation. When you share something, the person who shared it before you is irrelevant. If it is wrong, or insensitive, the offense attaches to you for sharing it. Social media is part of your reputation management strategy.
[21:09] What do you want people to find about you on social media? Who do you want to find you? Social media is not about being flawless. It is about being consistent. Be relatable, human, and compelling to your target audience. Stay real. Your profile should be authentic, vulnerability and all.
[23:17] Social media is for collaboration and networking. We form relationships, and create content, ideas, movements, and thoughts. Across all platforms, be consistent with who you are.
[29:22] You set your own rules on social media. Social media is a marketing channel, not a place to unwind.
[35:37] It can be healthy to observe what your competition is doing on social media. Sometimes you can identify opportunity. It can help identify your unique value proposition, and it can also lead to collaboration.
[27:39] It does matter what others think of you. Reputation, or brand, is about an expectation of experience. If the expectation is shattered, the reputation is no longer trusted. Ensure expectations are met.
How to contact Lida:
Personal branding starts with inside out reflection.
When it comes to social media, stay real.
Technology is not a communication tool, it’s a positioning tool.
Social media is good for being findable.
Know what makes you valuable.
Your brand is an expectation of an experience.
Lida Citroën is an international reputation management and branding specialist, often featured in MSNBC, Fortune Magazine, Forbes.com, Huffington Post,Harvard Business Review,Inc. Magazine, and CBS Moneywatch.
As CEO and founder of the Colorado-based brand consultancy firm LIDA360, Lida serves her corporate clients with personal branding, reputation management, online positioning and reputation repair strategies and implementation programs.
Additionally, Lida is passionate about helping our nation’s Veterans navigate the military-to-civilian career transition, and is a popular speaker at military installations and events on Veteran hiring.
Lida leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. Her latest book, Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, provides companies seeking to start or build on their Veteran Hiring Initiatives with the tools and insights to be successful. This resource follows her best-selling book, Your Next Mission: A personal branding guide for the military-to-civilian transition, which offers veterans the tools to successfully move to meaningful civilian careers.
Lida is a regular contributor for Military.com and Entrepreneur.com on the topic of military transition, and is the recipient of numerous awards for her service to our veterans.
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