Tina Chang is the Founder and CEO of Pioneering Collective, a personal PR firm. Tina’s passion is to amplify leaders’ voices, and she shares how leaders can build genuine connections internally and externally. There isn’t one right way to be authentic, so it comes down to a process of experimenting and adapting to what feels best for you.

Key Takeaways

[3:40] Tina encourages leaders to lean out as opposed to leaning in. The customers and growth are all outside of the organization.

[5:10] Most executives are trying to talk about company performance. That’s hard to relate to. Tina encourages them to tell a story that resonates instead.

[7:40] When leaders come together in a genuine way, that’s when beautiful partnerships start to form.

[9:15] Tina’s personal mission and company mission are quite intertwined. She wants to help leaders open up possibilities and make a deeper impact on the world they’re serving.

[12:40] Do not let others define you. You get to define your future.

[17:15] In order for us to connect as humans, we have to be vulnerable; we have to be ourselves.

[17:40] Organizations are moving away from a hierarchical model. Leadership is much more distributed.

[19:45] There isn’t one right way to be more authentic. Everyone is learning and adapting as we go.

[23:15] Tina shares how she went from a medical background to what she does now.

[27:15] Mentorship is critical for leaders to help them not feel like they’re alone on this journey.

[33:45] Most of the leaders Tina really admires have a child-like curiosity.

[34:55] Listener challenge: Create ambassadors out of all of your executives.

Quotable Quotes

“Relationships and genuine relationships have always been a very important part of your life.” Click To Tweet “There are a lot of possibilities that can happen when it’s genuine human-to-human connection.” Click To Tweet “If others don’t see themselves in you or have that common bond, it’s hard to continue to build a relationship.” Click To Tweet “I quickly realized people don’t connect with things. They don’t connect with a logo or a product or a building; it’s the people.” Click To Tweet “It’s a time in society where we need to center ourselves and really be much more present and connect to trends that are happening.” Click To Tweet

Resources Mentioned

• Website: Pioneeringcollective.com
• Tina on LinkedIn
• Patientslikeme.com