Green Goldfish 2.0 is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.” The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. The book is based on the findings of the Green Goldfish Project, an effort which crowdsourced over 1,001 examples of signature added value for employees. Key themes emerged from the Project and the book is filled with over 200 examples.

Unlocking the 15 Keys to Employee Engagement

Creating Green Goldfish in your organization provides three benefits:

1. Differentiation – Doing little extras provide a tangible way to stand out in a sea of sameness. The little extra gives the company a “remark”able difference or set of signature differences.

2. Retention – If you keep employees happy, they tend to stick around longer.

3. Word of mouth – By creating a culture that attracts talent, you can become a desired place to work. The result is that you’ll get more “A” players.

The book is broken into three main sections:

Section I: Here we outline the “Why”

This part of our book explores the reasons for focusing on engagement and where the metaphor of a Goldfish originated.

Section II: This is where we explore the “Ingredients”

We’ll uncover the five R.U.L.E.S. for creating a Green Goldfish: Relevant, Unexpected, Limited, Expressive and Sticky.

Section III: The “What”

Here we share the 15 different types of Green Goldfish and the categories they fall under: the three B’s: Building, Belonging, and Becoming.

Praise for Green Goldfish 2.0:

“So often overlooked, and so very vital to building company value… empowering employees to support each other and the brand. Green Goldfish 2.0 will walk you step-by-step through achieving this critical goal.” – TED RUBIN, AUTHOR OF RETURN ON RELATIONSHIP

“Green Goldfish 2.0 shows how to manage employees by commitment and not control. Bravo!” – BARRY MOLTZ, AUTHOR OF BAM, BOUNCE, AND GETTING BUSINESS UNSTUCK

“Green Goldfish 2.0 takes customer service to a whole new level by focusing on EMPLOYEE service, and how to do well by your employees – so they take care of your customers. Packed with stories, insights and R.U.L.E.S. any company can follow, this book is a must-read for managers of companies of all shapes and sizes who know that employees don’t leave jobs—they leave managers, especially when they don’t feel your love and appreciation. Pick this up, and start engaging your team and making more GREEN!” – PHIL GERBYSHAK, AUTHOR OF THE NAKED TRUTH OF SOCIAL MEDIA