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The Leadership Podcast

The Leadership Podcast

We Study Leaders

Start with Why: How Great Leaders Inspire Everyone to Take Action

August 27, 2017

Start with Why: How Great Leaders Inspire Everyone to Take Action

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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About the Book

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Details
Author:DDD Host Favorites
Series:Bo Burlingham
Tags:Jan's Favorites, Jim's Favorites, Leadership, Non-Fiction, Performance, Personal Development, Philosophy, Recommended Books, Success, Teamwork
ASIN:1591846447
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Other Books on the Show in "Bo Burlingham"
Small Giants: Companies That Choose to Be Great, Instead of Big
Good to Great: Why Some Companies Make the Leap and Others Don't
Finish Big: How Great Entrepreneurs Exit Their Companies on Top
Street Smarts: An All-Purpose Tool Kit for Entrepreneurs
The Great Game of Business: The Only Sensible Way to Run a Company
A Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business
In Search of Excellence: Lessons from America’s Best-Run Companies
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
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Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
In Search of Excellence: Lessons from America...
Great by Choice: Uncertainty, Chaos, and Luck...

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