[3:28] Griff lives by a quote from his Pararescue friend Christopher Robertson: “Anything worth doing is worth overdoing.” Master every aspect of anything you plan to do. When his advertising was misfiring and the company was failing, Griff researched intensively, tested and iterated, and hit the bullseye.

[11:14] Griff shares the vision of Combat Flip Flops — use business to end war. They make cool stuff in dangerous places.

[15:11] Griff knew Special Operations would be their core customer from the start and their products would trickle down through society.

[17:40] Paint a good picture of what success looks like and your team will get themselves there.

[20:32] In business, lives are rarely lost to error, but opportunities are often lost. Business leaders need to refine their skills to keep their ‘voluntary’ team showing up and performing every day.

[24:50] Combat Flip Flops designed a Texas Flip Flop for Hurricane Harvey survivors. 100% of the profits from it will be donated to buy food, mattresses and clean bedding for Hurricane Harvey survivors. With help from Mark Cuban they’ve raised thousands of dollars on Indiegogo.

[28:50] Griff talks about scaling from shipping daily from his garage to running a hugely successful company. A portion of every sale goes to support school girls in Afghanistan.

[31:46] Adventure Not War documented climbing Mount Halgurd in Iraq, which was very healing for Griff after his war experiences.

[36:04] Griff hopes politicians look at Combat Flip Flops and see a better way than war to achieve goals.

“Anything worth doing is worth overdoing.” — Christopher Robertson

Overdo it in the research on one end and on the spending on the other end.

“We really want our friends, and our family, and our fellow service members to stop deploying … to endless wars.”

“We don’t look at this as a one- or a two-year game. We look at this in … decades. We’re going to be at this for a while.”

If you don’t understand something your team is doing, admit you don’t understand it and ask for an explanation.

Your goal is to have your team succeed.

The three tenets of leadership are purpose, direction, and motivation.

Show your team what success looks like and they will get themselves there.

“Cash is king. … I look at money like I look at bullets. … The more I have, the more effective I can be at my job.”

“We scaled 450% last year, and we did it on cash.”

“We can mathematically show you why we have to diversify our products, and we can show you down to the penny.”

“Drop by drop a river is made.”