[5:52] Employees come into a company, they leave, and they advocate for the company. Citing Lee Caraher’s The Boomerang Principle, Bob notes that his companies maintain partnerships with alumni.
[11:58] There must be room for failure. A failed campaign can inform a better campaign, after a debrief.
[16:33] When people have work struggles, their struggles are often tied to personal issues.
[18:52] Bob talks about performance and capacity. Capacity is like a balloon. You can learn to perform up to your capacity and then you can learn to grow your capacity more than you have ever done.
[27:18] Your zone of strength is where you excel.
[29:45] A turning point on Bob’s leadership journey was learning to ask, “Who are you? What do you value? What do you really want from life?” When you can align your life around all of that, you’ll be extremely successful. If your job supports your core purpose, then you’re going to be happy.
How to contact Robert:
Real relationships can be sustained through good times and bad.
Win-win is the essence of performance
Trust = Character & Competence
When 20% is R&D, failures are not catastrophic.
If you knew something would work in advance of trying it, you could be on a beach somewhere.
Coaching people to where they should be is Step A of leadership. Step B is getting them to do more than they’ve ever done.
“Almost every big new idea I have comes out of travel.”
The worst thing you can do is work on your weaknesses. Be aware of them, but spend your time in your zone of strength.
“If you haven’t actually figured out where you’re trying to go, it’s very hard to lead others.”
Robert Glazer is the Founder and Managing Director of Acceleration Partners, an industry-leading affiliate program management agency that helps preeminent brands, including adidas, ModCloth, Reebok, Target, Gymboree, and Warby Parker, establish and grow transparent, brand-aligned, and performance-driven affiliate programs.
Robert is also the co-founder and Chairman of BrandCycle and the author of the inspirational blog, Friday Forward. His passion for sharing his experiences and expertise in internet marketing, affiliate marketing, and marketing strategy has made him a sought-after speaker across the globe. He is respected for his ability to explain the oft-misunderstood world of affiliate marketing, where it is headed, and why the affiliate model is such an important part of a growing company’s business.
In addition to writing the globally best-selling book, Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, Robert is a regular contributor to numerous outlets, including Entrepreneur, Fast Co, Huffington Post, Success, and Forbes, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England.
You can learn more about Robert at RobertSGlazer.com