Business today is up against a myriad of complexities — disruptive competition and technologies, volatile economic forces, and a complex and evolving work force. There is unending pressure to do more with less, deliver short-term goals while driving long-term sustainability, all while finding and retaining the top talent to get it done. Learning how to navigate these pressures is the difference between a thriving business and a dying one. To break out, businesses need to rethink the fundamental drivers for success.

In Purpose Meets Execution, Efron shows us the most powerful driver of success is a culture of purpose combined with executional excellence. Efron has developed a framework that merges the power of a purpose-driven organization with executional excellence. He applies proven diagnostics to determine if the company has a clear and meaningful sense of organizational purpose and whether that purpose is effectively aligned with business practices across functional areas. He works with each company to address gaps and create a plan for continuous improvement.

When companies understand and implement a plan and process to balance purpose and execution, they:

• Create an unbeatable competitive advantage in the market by paving the way to find and retain the best of the current and next generation workforce
• Delight customers
• Deliver exceptional and sustainable results.