Geoff Woods is founder of AI Leadership and #1 international bestselling author of The AI Driven Leader: Harnessing AI to Make Faster, Smarter Decisions.
In this episode, Geoff introduces the CRIT framework: “Context, Role, Interview, Task.”
He also reveals why most leaders are still acting like industrial workers—showing up on time, following orders, doing repetitive tasks—when machines now do that work better than humans. He shares his CRIT framework for turning AI into your most valuable thought partner and explains why AI isn’t replacing your job.
Geoff demonstrates how to collapse three months of work into 30 minutes, shares a painful leadership lesson, and breaks down why 99% of AI use cases are distractions from the 20% that actually drives results.
Discover practical strategies for making faster, smarter decisions, getting AI to ask YOU the right questions instead of the other way around, and reclaiming what makes you uniquely human in an AI-driven world.
Find episode 497 on The Leadership Podcast, YouTube, or wherever you get your podcasts!
Watch this Episode on YouTube | Geoff Woods on Why Most Leaders Are Using AI Wrong—and How to Fix It
Key Takeaways
[03:04] Geoff recounts pushing for a 250x revenue goal three months ago that “actually broke the team” and caused a key leader’s resignation.
[07:02] Geoff responds to whether “AI-enhanced” is better than “AI-driven” by saying leaders who don’t use AI “are at a severe disadvantage.”
[10:21] Geoff explains his mindset as a family man first is rooted in “the questions you ask yourself determine your fate.”
[13:53] Geoff reveals the most common self-deception in leaders: “They put more focus on having the right answer than having the right question.”
[19:26] Geoff walks through applying the CRIT framework to Jim’s niece Yvonne’s question about AI for client lifecycle management.
[26:31] Geoff says the missing link between reading the book and transformation is simple: “Whether they actually applied it.”
[28:16] Geoff explains decision-making isn’t just go/no-go but asks three questions: “What’s the upside? What’s the downside? Am I willing to live with the downside?”
[34:03] Geoff shares his controversial belief in extreme 80/20: “If it’s not a 20% priority driving 80% of impact, then why are we wasting oxygen on it?”
[39:17] Geoff’s closing thought: “You are not what you do” and realizing this means “AI can only enhance you because it can never replace you.”
[42:27] And remember… “In any moment of decision, the best thing you can do is the right thing. The next best thing you can do is the wrong thing. And the worst thing you can do is nothing.” – Theodore Roosevelt
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Quotable Quotes
"I don't ask AI questions. I make AI ask me questions. That's the core difference between me and everybody else." Share on X "Most people spend their career majoring in the minors. Nobody got promoted for being the best email checker in their company." Share on X "You are not what you do. The moment you realize what you do is not who you are, you start asking better questions." Share on X "If you want to 10X your growth, you've got to stop doing 80% of what you currently do and reinvest that effort into higher capabilities." Share on X "The questions you ask yourself determine your fate. They determine how you see the world." Share on X "I believe the purpose of a goal is not to achieve a result. It's to be a compass to inform who you can become." Share on X "Throughout history, technology has made the value of certain skills skyrocket and the value of certain skills plummet." Share on X "AI is not going to take your job. But somebody who knows how to use AI as a thinking partner absolutely will." Share on X
This is the book mentioned in this episode
Resources Mentioned
- The Leadership Podcast | theleadershippodcast.com
- Sponsored by | www.darley.com
- Rafti Advisors. LLC | www.raftiadvisors.com
- Self-Reliant Leadership. LLC | selfreliantleadership.com
- Geoff Woods Website | https://www.aileadership.com/
- Geoff Woods X| @geoffwoods
- Geoff Woods LinkedIn | www.linkedin.com/company/ai-thought-leadership
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