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Pre-Suasion: A Revolutionary Way to Influence and Persuade

September 4, 2018

Pre-Suasion: A Revolutionary Way to Influence and Persuade

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

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About the Book

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Details
Author: GGG Show Mentions
Series: Jim & Jan
Tags: Jim's Favorites, Non-Fiction, Performance, Personal Development, Sales, Success
ASIN: 1501109804
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Other Books on the Show in the "Jim & Jan"
The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure
When: The Scientific Secrets of Perfect Timing
All I Really Need to Know I Learned in Kindergarten
The Spirit of Leadership: Optimizing Creativity and Change in Organizations
The Power Paradox: How We Gain and Lose Influence
The Second Mountain: The Quest for a Moral Life
THE COMPASS SOLUTION – A GUIDE TO WINNING YOUR CAREER
Team of Teams
Plato's Lemonade Stand: Stirring Change into Something Great
Man's Search For Meaning: The classic tribute to hope from the Holocaust
Grandstanding: The Use and Abuse of Moral Talk
The Righteous Mind: Why Good People Are Divided by Politics and Religion
The Power of Habit
Never Split the Difference: Negotiating As If Your Life Depended On It
How to Win Friends and Influence People
Practical Wisdom: The Right Way to Do the Right Thing
Choosing Courage: The Everyday Guide to Being Brave at Work
Discipline Is Destiny: The Power of Self-Control
The Fifth Discipline: The Art and Practice of The Learning Organization
Look: A Practical Guide for Improving Your Observational Skills
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Clarity: Business Wisdom to Work Less and Achieve More
The Paradox of Choice: Why More Is Less
The Captain Class: The Hidden Force That Creates the World's Greatest Teams
Strengths Finder 2.0
The Experience Economy
The Littlest Green Beret
Influence: The Psychology of Persuasion
The Future of Management
The Five Dysfunctions of a Team
Drive: The Surprising Truth About What Motivates Us
Leaders: Myth and Reality
Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance and What We Can Do About It
The Responsible Company: What We've Learned From Patagonia's First 40 Years
Falling Upward: A Spirituality for the Two Halves of Life
Dress for Success
Leaders Eat Last
Thinking Fast & Slow
The Fine Art of Small Talk: How To Start a Conversation, Keep It Going, Build Networking Skills -- and Leave a Positive Impression!
The Tipping Point: How Little Things Can Make a Big Difference
The Wisdom of Crowds
Multipliers: How the Best Leaders Make Everyone Smarter
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Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
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Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
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Preview
Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
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